Tommy Hilfiger Europe wanted to target young diverse Gen Z, beyond their traditional audiences. I worked with their Editorial team to develop this new content.
Four celeb content creators presented this package of editorials, photography, videos, motion, webinars and promos for Tommy Hilfiger on topics as diverse as environment, sustainable living and mentorship. Talent included influencers and bloggers Jameela Jamil (UK), Compton Cowboys (US),Kiddy Smile (France) and lifestyle guru Mogli (Germany).
Exec produced by myself with team, and produced in London, LA, Berlin and Paris.
