Tommy Hilfiger Europe wanted to target young diverse Gen Z, beyond their traditional audiences. I worked with their Editorial team to develop this new content.
Four celeb content creators presented this package of editorials, photography, videos, motion, webinars and promos for Tommy Hilfiger on topics as diverse as body neutrality, challenging stereotypes, sustainable living and community mentorship. Talent included fashion blogger Jameela Jamil (UK), horse-riding black champions Compton Cowboys (US), LGTBQ rapper Kiddy Smile (France) and lifestyle guru Mogli (Germany).
Exec produced by myself with team, and filmed in London, LA, Berlin and Paris.
