I collaborate with Paid Marketing and create campaigns to make customer conversions.
I mostly conceive and script them myself, and always create a series that can be repurposed for multiplatform paid delivery. This allows me to make A/B tests and rapidly change concepts for longer traction with customers. One such campaign led to 16 million new customer signups in 8 weeks.
My team quickly exceeded campaign KPIs and Quarterly OKRs.