Authenticity. Orginality. Engagement.

Hi! I’m Reuben Jacob Abraham. I will shape your brand story, content strategy, content operations and product narratives to engage global audiences.

With 15 years’ branded and product expertise, I build from concept to deployment, and lead teams for multi-platform delivery. I craft compelling content to convert leads into loyal customers.

My skills: 
Conceptualise campaigns, content strategy
Creative and optimised content
Pitch and present costed treatments
Brand voice and storytelling, customer narratives
GEO copy, editorials, blogs, scripts
UX, branding & web design.
Video and podcast production
Social content creation and Paid Media. 

Content experience:
Brands: Vodafone, Vauxhall, Renault, Tommy Hilfiger, Samsung, Boots, KingFisher, ABN Amro.
Tech: Meta, Bybit, Human Factors Intl.
Edtech: FutureLearn, Kings College London, Johns Hopkins, UCL.
TV/Video: BBC, Channel 4, Fox, Sky
Agencies: Ogilvy, M&C Saatchi.

UK national, 10-year UAE Golden Visa.

My career spans:
Copy (TBW, Publicis UK)
UX design (Human Factors Intl, USA)
TV, Video, Editorial (BBC, C4 UK)
Fintech (Bybit UAE)
Edtech (FutureLearn, UK)
Social tech (Meta, EMEA)
Healthtech (NHS, UK)
Branded content, FMCG (WPP, UK).

Operations expertise:
Print, TV, Online video, Social, OOH.
Build stakeholder and client relationships
Partnership with Brand, Performance Mkt
Leadership for creatives, producers, PMs
Develop Content projects 
Cost and budget programs
PM tools (Tableau, Monday.com, Asana)
Agile prod, workflows, content operations
Content Creators in EMEA, MENA
Vendor management and payments.

Qualifications and certifications:
Masters TV & Video (Sunderland Univ.)
Data Analysis (London Sch of Eco.)
Prince 2 Project Management (APMG)
Shoot + Post (BBC, Adobe Cloud).

︎ reubenjacobabraham@gmail.com
            ︎ +4407903418097 (UK)  
                   +971586818097 (UAE)